|Glove Love: Bean's new Technical Upland Shooting Gloves|
As promised, here's a recap of the email interview I did a week or two ago with Jeff Miller, L.L. Bean's Senior Developer for the Tecnical Upland line.
How did the Technical Upland concept originate at LL Bean?
|The Performance Hunter Orange Cap -- not your grandaddy's lid!|
Hunters are fairly traditional and Upland Hunters are the most traditional (exception maybe waterfowlers) and wasn't even sure if the market would be ready to accept "technical". Thankfully the were ready and have carved a nice little niche in the upland market - with more and more guys interested every year. We do hear about those that are still reluctant to give up their tried and true favorites but I have heard very few that have tried any of the Technical pieces that didn't absolutely love them. Now we all still have traditional pieces in our "quiver" - I mean it's all about the gear - but I think most are finding themselves reaching less and less for them and are preferring the benefits that some of this new stuff brings to the table. Overwhelmingly the feedback continues to be very positive.
I don't think that is off base at all and I think its those same customers that, like me, have been using more technical pieces for their other outdoor endeavors. So yes, I'd say we have gained some new customers with this technical assortment and we have also engaged many of our traditional customers in it as well.
|L.L. Bean is continually improving its popular (and bombproof) Upland Briar Shirt.|
Note: Bean realizes that some of us use our LEFT shoulder to mount a gun!
|L.L. Bean's New Pa'tridge Strap Vest - Note the new lumbar support strap.|
Between us, Jeff, we both know it has nothing to do with NEED. But it sure is nice to get some new kit now and then, and I applaud you for your innovation. You keep building it, we'll keep buying it!